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Edward and Antoanette Rastian, the designers and craftsmen behind University Jeweler, have been manufacturing and creating jewelry for over 40 years. Edward began working in the jewelry business as a teenager, trained by his father in his home country of Romania. He immigrated to the United States in 1983 to pursue his passion—crafting jewelry. The following year, he opened his own manufacturing business in Downtown Los Angeles, working for several well-known jewelry designers. 


A few years later, he met Antoanette who also worked in the jewelry business. She not only became his life partner, but a business partner as well. Antoanette began designing jewelry while Edward manufactured their products. After realizing how well the pair worked together, Edward and Antoanette decided to open their own retail store. They put down roots in Santa Clarita, California to give back to and support their local community—this is how GoldTime Jewelry came to be. 


GoldTime specializes in jewelry and watch repairs, as well as custom designed pieces. Visit the website to learn more:


Many years after running their business, Edward and Antoanette’s daughter was accepted to the University of Southern California (“USC”), where they were all welcomed into the Trojan family. Inspired by the strong community and pride USC students, alumni, families, and fans exhibit, Edward and Antoanette wanted to use their expertise in jewelry to connect Trojans across the United States and spread school spirit.


This marks the creation of University Jeweler...

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University Jeweler, founded in 2020, is a division of GoldTime Jewelry. University Jeweler is a platform for students, alumni, and fans alike to show off their school spirit. Our first line was designed with the Trojan family in mind. The collection includes rings, necklaces, bracelets, pendants, earrings, and cufflinks to show off your USC pride!


We are officially licensed by the University of Southern California to design, manufacture, and sell all products listed on our website. We guarantee that each piece is made with quality, precision, and care. This line offers luxurious, high quality jewelry on a budget—affordable, even for students. All of our products are one-of-a-kind, modern designs, manufactured and designed in the USA. We are very proud to create this line of unique products that help share your school spirit with the world. 


Thank you for supporting University Jeweler and FIGHT ON!  

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